Tuesday, January 19, 2016

Joy; American semi-biographical comedy-drama film

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Joy is a 2015 American semi-biographical comedy-drama film, written and directed by David O. Russell and starring Jennifer Lawrence as Joy (loosely based on Joy Mangano), a self-made millionaire who created her own business empire.

Mangano was a divorced mother with three children in the early 1990s when she invented the Miracle Mop and became an overnight success, after which she patented many other products, often selling on the Home Shopping Network and QVC. The film is a semi-fictional and inspirational portrayal of how Mangano overcame personal and professional obstacles to rise to the top.

Joy received a wide theatrical release on December 25, 2015, and is distributed by 20th Century Fox. It earned mixed reviews from critics, who praised Lawrence's performance but criticized the writing and pace of the film, particularly the first half. Joy received two Golden Globe Award nominations including Best Motion Picture – Musical or Comedy and a win for Lawrence for Best Actress – Motion Picture Musical or Comedy. Lawrence also received a nomination for Best Actress at the 88th Academy.
In 1989, Joy Mangano is a divorced mother of two, working as a booking clerk for Eastern Airlines. She lives with her two young children, her mother, Terri, her grandmother, Mimi, and her ex-husband, Tony in Quogue, New York. Her parents are divorced, and her mother and father, Rudy, fight whenever her father shows up at her home. Joy's older half-sister, Peggy, is an overachiever who constantly humiliates Joy in front of her children. Peggy and Joy's father Rudy are very close. Joy's mother encourages Joy to give up her dreams of becoming a successful inventor although her grandmother and her best friend Jackie believe she will pursue her ideas and become a strong successful woman.

After divorcing his third wife, Joy's father starts dating Trudy, a wealthy Italian widow with some business experience. While on Trudy's boat, Joy drops a glass of red wine, attempts to mop up the mess, and cuts her hands on the broken glass while wringing the mop. Joy returns home and creates blueprints for a self-wringing mop. She builds a prototype with help from the employees at her father's shop. She then convinces Trudy to invest in the product. They make a deal with a company in California to manufacture the mop's parts at a low price. In order to avoid a potential lawsuit, Joy also pays $50,000 in royalties to a man in Hong Kong who supposedly has created a similar product. When the company repeatedly bills Joy for faulty parts they create, Joy refuses to pay the fees and tells her father, Trudy, and Peggy not to pay them.

Joy is advised by Trudy to take out a second mortgage on her home, in order to pay her costs. Joy needs a quick, easy way to advertise her product, and is able to meet with QVC executive Neil Walker. Neil is impressed and shows Joy his infomercials, where celebrities sell entrepreneur's products through a telethon system. Neil tells Joy to manufacture 50,000 mops. The first infomercial fails, but when she goes on QVC, Joy and her product become an overnight success.
Joy's grandmother dies suddenly. Rudy and Trudy send Peggy to California to conduct Joy's company business. Afterwards Peggy tells Joy that she paid excessively raised production fees. Joy is angry and travels to California to meet with the manufacturer, who refuses to pay her back. Joy also discovers that the manufacturer is about to fraudulently patent her design. Her lawyer reveals that there is nothing they can do to prevent this, and Joy is forced to file for bankruptcy. Joy discovers that the manufacturers have been defrauding her the entire time she has dealt with them. She confronts the owner, and forces him to pay her back.

Several years later, Joy is wealthy and runs a successful business. She continues to take care of her father, even though he and Peggy had unsuccessfully sued her for ownership of the company. Jackie and Tony remain her most valued advisors, and Joy is helping young women inventors develop their product ideas.
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